Fun&Snow

Brand & Visual Identity Design

Summary

Fun&Snow is an exciting agency situated in Rankweil, Austria, specializing in providing thrilling adventures and expert guidance for winter sports enthusiasts. With direct access to the pristine slopes and mountains of Arlberg, Fun&Snow offers top-tier skiing and mountain experiences. What sets them apart is their team of highly qualified ski instructors and mountain guides, all holding the highest certifications in Austria.

In essence, Fun&Snow is the ultimate winter adventure agency in Arlberg, Austria. With a team of highly qualified guides and a strong commitment to safety, they offer personalized and exhilarating experiences for winter sports enthusiasts. Their brand essence revolves around adventure, expertise, and community, making them the top choice for those seeking unique off-piste adventures in the mountains.

  • Design Challenges:

    Personalized Adventure: Crafting a brand identity that encapsulates the personalized and tailored approach Fun&Snow takes for each client's winter adventure.

    Safety and Expertise: Conveying the agency's commitment to safety and the exceptional expertise of their team.

    Range of Services: Highlighting the diverse array of winter sports experiences Fun&Snow offers, from off-piste skiing to heli-skiing.


    Foundation: Purpose, Vision, Values

    Purpose: Fun&Snow's purpose is to enhance the winter sports experience by providing clients with access to the best skiing and mountain adventures in Arlberg. They aim to create unforgettable memories while ensuring safety and expertise in every excursion.

    Vision: The agency's vision is to be the go-to destination for winter sports enthusiasts seeking off-piste adventures, ski tours, heli-skiing, and expert guidance. They aspire to bridge the gap between their clients and the breathtaking Arlberg mountains.

    Values: Fun&Snow's core values include expertise, safety, customization, and community. These values underpin their commitment to delivering personalized and safe winter adventures while fostering a sense of friendship among clients.


    Audience: Tribe, Dream Clients, Competition

    Tribe: Fun&Snow's tribe consists of passionate winter sports enthusiasts who crave adventure beyond the traditional slopes. They appreciate the agency's dedication to delivering highly customized and safe experiences.

    Dream Clients: Fun&Snow's dream clients are those in pursuit of thrilling and unique winter adventures in Arlberg. These clients prioritize safety, expertise, and the opportunity to explore the mountains with seasoned professionals who can cater to their abilities and preferences.

    Competition: In the competitive landscape of winter sports agencies, Fun&Snow distinguishes itself by offering a range of specialized experiences led by the most qualified guides in Austria. Their unique selling proposition lies in their ability to craft personalized adventures and ensure the safety of their clients.


    Message: Tone of Voice, Offers, Personality

    Tone of Voice: Fun&Snow communicates with an enthusiastic tone, emphasizing expertise and adventure. Their language conveys the excitement of skiing and mountain exploration while reassuring clients of their safety with experienced guides.

    Offers: Fun&Snow offers a diverse range of winter sports adventures, including off-piste skiing, ski tours, heli-skiing, and expert guidance. They prepare clients for skiing, snowboarding, or telemark skiing on all types of terrain, ensuring high levels of safety and enjoyment.

    Personality: The agency's personality is characterized by expertise, adventure, trust, and friendship. They are industry experts committed to creating unforgettable experiences and fostering a sense of community among their clients.