WE:R

Brand & Visual Identity Design

Summary

WE:R Architecture and Design Studio approached me as visionary newcomers to the architectural and design arena. Their unwavering commitment to simplicity, sustainability, and precision was evident, and they sought a fresh brand identity to elegantly convey these values to their audience.

The brand audit of WE:R Architecture and Design Studio, using the F.A.M Framework, reveals a strong foundation built on purpose, vision, and values. They have a dedicated tribe of clients who appreciate their minimalistic and sustainable approach, and they compete in a challenging landscape by leveraging their unique design philosophy. Their tone of voice, offers, and personality all reflect their dedication to excellence in architecture and design.


Client Testimonials

"Working with s/d was a game-changer for our brand. Iliyan transformed our vision into a minimalist masterpiece that captures the essence of our philosophy."

Atanas Nikolov, Co-founder, WE:R Architecture and Design Studio

–

"Our partnership with Iliyan has been nothing short of exceptional. Their minimalist approach to branding brought immediate results and elevated our brand identity."

Milcho Tomov, Co-founder, WE:R Architecture and Design Studio

  • Design Challenges:

    Uniqueness: Creating a brand identity that stands out in the competitive architectural and design landscape.

    Consistency: Ensuring all design elements align with the studio's philosophy right from the brand's inception.

    Storytelling: Crafting a brand story and visual identity that resonates with the studio's philosophy

    Professionalism: Balancing approachability with professionalism in the brand's image from day one.


    Foundation: Purpose, Vision, Values

    Purpose: WE:R Architecture and Design Studio has a clear and compelling purpose - to create simple and sustainable architectural and interior design solutions. Their purpose is centered around delivering excellence in design while upholding principles of simplicity, sustainability, and punctuality.

    Vision: The studio's vision is to be a leader in the field of architecture and design, known for their commitment to minimalistic excellence. They aspire to be at the forefront of sustainable design practices, contributing positively to the built environment.

    Values: WE:R Architecture and Design Studio's values include simplicity, sustainability, precision, and punctuality. These values underpin their design philosophy and client-centric approach. Simplicity guides their design aesthetics, sustainability drives their material choices, precision ensures impeccable execution, and punctuality signifies their commitment to delivering on time.

    Audience: Tribe, Dream Clients, Competition

    Tribe: WE:R Architecture and Design Studio's tribe comprises individuals and organizations who share a deep appreciation for minimalistic and sustainable design. They are drawn to the studio's commitment to simplicity, precision, and environmental consciousness. The tribe values architectural excellence and a client-centric approach.

    Dream Clients: The studio's dream clients are those who align with their values and appreciate their approach to design. These clients seek simplicity and sustainability in architectural and interior design solutions. They value precision and professionalism and are willing to collaborate closely with the studio to achieve their vision.

    Competition: In the competitive landscape of architecture and design, WE:R Architecture and Design Studio competes with both established firms and emerging players. Their competition includes firms known for their innovative designs, as well as those emphasizing sustainability. To stand out, WE:R relies on its distinctive minimalistic approach, commitment to sustainability, and client-centricity.

    Message: Tone of Voice, Offers, Personality

    Tone of Voice: The studio's tone of voice is characterized by clarity, professionalism, and a touch of creativity. It reflects their commitment to precision and their ability to communicate complex architectural ideas in a straightforward manner. It conveys reliability and expertise, reassuring clients that their projects are in capable hands.

    Offers: WE:R Architecture and Design Studio offers a range of architectural and interior design services. Their portfolio includes architectural design, interior design, and sustainable design solutions. They also provide consultation services to help clients transform their architectural visions into reality.

    Personality: The studio's personality is marked by a blend of minimalistic elegance and environmental consciousness. They are meticulous, precise, and committed to delivering projects on time. Their personality embodies simplicity and sustainability, appealing to clients seeking designs that are both visually stunning and environmentally responsible.