Trezze

Visual Identity Design

Summary

In 2008, two visionary pioneers - Ivan Serafimov (Architect), and Tzvetelin Vassilev (Furniture Engineer), joined forces to create Trezze. This marked the inception of a furniture company that combined stability with innovation from the get-go.

The Trezze Brand Visual Identity project was a collaborative journey. Our task was to craft a brand identity that resonated with Trezze's commitment to craftsmanship, innovation, and sustainability. We aimed to strike a balance between approachability and professionalism in their brand image.

At the core of Trezze's identity are its purpose, vision, and values. Trezze aims to elevate furniture design beyond the ordinary, leading in custom furniture innovation while embodying values of craftsmanship, innovation, client-centricity, and sustainability.

We opted for a minimalist yet elegant design, drawing inspiration from their primary materials – Wood, Stone, and Glass.

Design Challenges:
Distinctiveness: Crafting a brand identity that stands out in the competitive furniture market.
Consistency: Ensuring every design element aligns with Trezze's core philosophy.
Narrative: Weaving a brand story that echoes Trezze's values, even in its early stages.
Image: Striking a balance between approachability and professionalism from inception.

Trezze's audience includes individuals and businesses who appreciate artistry and functionality in furniture design. Our dream clients seek extraordinary pieces that reflect their unique style, and we pride ourselves on crafting enduring masterpieces that tell a unique story.
Our tone of voice is warm and inviting, exuding authority while remaining approachable. Trezze offers a comprehensive range of services, catering to both personal and business clients. Our personality is a harmonious blend of creativity, craftsmanship, and professionalism, ensuring every project exceeds expectations.